The NSW RFS conducts an annual public awareness campaign which aims to improve community preparedness.
The Prepare Act Survive campaign first commenced in 2009 following the Victorian Black Saturday bush fires.
The campaign has delivered a continued improvement in the level of planning and preparation in the community - from around 30 percent of people having a plan at the commencement of the campaign, to more than 80 percent in 2020.
Live Bush Fire Ready
Our new campaign, called 'Live Bush Fire Ready', uses some of the iconic images from the 2019-20 bush fire season which show people at the height of the devastating fires.
The campaign follows them as they prepare for another bush fire season.
The message of the campaign is simple - we live with bush fire, so we live bush fire ready.
The campaign was developed on behalf of the NSW Rural Fire Service by Wunderman Thompson, with our media supplier Atomic 212.